Wednesday, 14 January 2009

Fruit and Nuts

Product: Lynx 'Instinct' Deodorant
Slogan: Unleash the Man Leather
Recommended Alternative: {censored}

Unleash the WHAT? The WHAT? I saw this on a few bus stops in town today, and I immediately knew I had to include it here.
The mind boggles at the phrase, though on first glance I thought it said "Man Lather", so I guess it could have been much worse. I wouldn't have put that past Lynx, though.
Leather doesn't do much when you unleash it. It just kind of sags and creaks. On the other hand, that equally applies to a lot of men I know, so they may be onto something.

Product: Fruit Sellers in Cardiff.
Slogan: "Two for a pound of strawberries!"
Recommended Alternative: Something that actually means what they're trying to say.

I must have heard this phrase ringing out across the streets of Cardiff thousands of times in my life. I suppose it's just because I was so used to hearing it, but I'd never really thought the phrase over until this weekend. I'm reasonably sure that it qualifies as an advertising slogan; it's a snappy phrase invented to alert consumers and attract them to a product, anyway.

Firstly, what is it supposed to mean? I can think of several equally valid interpretations;

1) 1lb of strawberries costs £2.
2) 2 strawberries cost £1.
3) 2 punnets of strawberries cost £1.
4) A service where 2 strawberries can be exchanged for 1lb of strawberries (stupid, but the most grammatically accurate interpretation I can come up with).

Well, I suppose it must either be 1) or 3), but neither really seems right, and annoyingly, depending on the size of a punnet, may be very similar. Hmm, maybe strawberries come in 1/4lb punnets, just to mess with our heads...

The weirdest part of all is that I remember them shouting exactly the same thing when I was a small boy. Hasn't inflation affected soft fruit prices at all?!